WishKing Privacy Policy

At WishKing, accessible via wishking.uk.net, we prioritise the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your data when you use our website and services. By using WishKing, you consent to the practices described herein. If you do not agree with any part of this policy, please do not use our services.

1. Data Controller

The data controller responsible for your personal information is WishKing Ltd, registered in the United Kingdom. Our registered office is at 12 Sovereign Street, London, SW1A 2AA. For any queries or concerns related to data protection, please contact our Data Protection Officer at [email protected].

2. Information We Collect

We collect and process various categories of personal data to provide and improve our services, including but not limited to:

  • Full name
  • Email address
  • IP address
  • Telephone number
  • Residential address
  • Date of birth and gender
  • Device and technical information (such as browser type and operating system)
  • Usage data including login times, game activity, and session duration
  • Account registration and profile details
  • Payment details including deposits, withdrawals, and transaction history
  • Verification documents for identity, age, and compliance checks
  • Information provided through customer support interactions
  • Data from third-party sources for fraud prevention and responsible gambling assessments
  • Sensitive data (such as health information) only if voluntarily provided, for example for self-exclusion or support purposes

3. How We Use Your Data

Your personal data is processed for the following purposes:

  • To create, manage, and maintain your WishKing account
  • To verify your identity and confirm you meet the UK legal gambling age of 18 or over
  • To process your deposits, withdrawals, and other payment transactions securely
  • To comply with legal and regulatory obligations under the UK Gambling Commission and other authorities
  • To communicate important information regarding your account, service updates, and changes to terms
  • To administer promotions, bonuses, competitions, and loyalty programmes
  • For marketing purposes, but only where you have given explicit consent
  • To personalise your experience, including content and offers tailored to your preferences
  • To improve our services, website functionality, and customer support
  • To analyse usage and compile statistics to better understand player behaviour
  • To detect, prevent, and investigate fraud, money laundering, and other criminal activities
  • To enforce our terms and conditions and protect our rights and property

4. Legal Basis for Processing

We process your personal data lawfully under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Gambling Act 2005. The legal bases include:

  • Your consent, where applicable (e.g., marketing communications)
  • Performance of a contract (e.g., providing casino services)
  • Compliance with legal obligations (e.g., anti-money laundering checks)
  • Legitimate interests pursued by WishKing, such as fraud prevention and service improvement, balanced against your rights

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined above and to comply with applicable laws. Typically, data is retained for up to five years following account closure or last activity, unless a longer period is required by law or ongoing investigations. Records related to self-exclusion or responsible gambling measures may be retained for extended periods to protect your wellbeing.

6. Marketing Communications

With your explicit consent, we may send you marketing materials about WishKing services or those of our trusted partners. You can manage your marketing preferences or unsubscribe at any time through your account settings or by following the opt-out instructions included in our communications. We do not share your marketing preferences with third parties without your permission.

7. Cookies and Tracking Technologies

WishKing uses cookies and similar technologies to enhance your experience and ensure website functionality. These include:

  • Essential cookies to enable core features and security
  • Preference cookies to remember your settings and choices
  • Analytical cookies to monitor website performance and usage
  • Advertising cookies to deliver personalised offers and promotions

You can control or disable cookies through your browser settings; however, this may affect the usability of certain features. For more information on our cookie use, please see our Cookie Policy.

8. Sharing and Transfers of Your Data

We may share your personal data with:

  • Service providers such as payment processors, identity verification agencies, and IT suppliers
  • Regulatory bodies including the UK Gambling Commission and law enforcement authorities, where required by law
  • Fraud prevention and responsible gambling organisations
  • Companies within the WishKing corporate group
  • Third parties you have authorised us to share information with

If your data is transferred outside the United Kingdom or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO), to protect your information.

9. Data Security

We implement robust technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage. These include encryption, secure servers, access controls, and staff training. Despite these measures, no method of transmission over the internet can guarantee 100% security.

10. Your Rights

Under UK data protection law, you have the following rights regarding your personal data:

  • The right to be informed about how your data is used
  • The right to access the personal data we hold about you
  • The right to request correction of inaccurate or incomplete data
  • The right to request erasure of your data in certain circumstances (“right to be forgotten”)
  • The right to restrict or object to certain processing activities
  • The right to data portability, to receive your data in a structured, commonly used format
  • The right to withdraw consent at any time without affecting prior lawful processing
  • The right not to be subject to decisions based solely on automated processing that significantly affect you

To exercise your rights, please contact us at [email protected]. We will respond within one month, or sooner where required.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or services. We encourage you to review this page regularly. Continued use of WishKing after updates signifies acceptance of the revised policy.

12. Complaints

If you have any concerns about our handling of your personal data, please contact our Data Protection Officer at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at https://ico.org.uk/.

13. Responsible Gambling

WishKing is committed to promoting responsible gambling. If you feel gambling is affecting your wellbeing, please seek help from organisations such as BeGambleAware. Tools such as self-exclusion, deposit limits, and reality checks are available on our platform to help you manage your activity.